Breaking News: Facebook Rolls Out Changes To Privacy Settings
Ah, Facebook has done it again! Today Facebook announced they will be rolling out changes to your privacy settings and activity logs. If you have seen a “privacy shortcut” in the top-right corner of...
View ArticleOnline For The Holidays: Foursquare Check-In For Charity
In honor of the season I’ve been writing a special Holiday-focused blog series to give you some simple ideas to implement on your salon’s social networks. The most exciting part about off the ideas is...
View ArticleFacebook Launches “Nearby” Feature, Allowing Fans to “Rate” Your Salon
If you’re a local salon there’s no doubt that you rely on word-of-mouth recommendations to grow your client base. Today, “social endorsement” is the way clients share their experiences, studies have...
View ArticleInstagram’s New Terms of Service – What You Need To Know
Are you using Instagram for you salon or personal brand? If so, I’m sure you’ve heard of the recent controversy surrounding their new Terms of Service (TOS) and Privacy Policy. It’s true, not many...
View ArticleKatey-Bug Browne – Using Social To Grow Your Personal Brand
Graduate from beauty academy? Check. Win a national stylist competition? Check. Become a brand ambassador for one of the largest beauty manufacturers in the world? Check. These three amazing feats...
View ArticleQuick Tips To Maximize Your Brand On Instagram
Here at Evoke Brands and Style Sync, we simply love Instagram. In fact, we’re not ashamed to say we might be bordering on obsessed with the uber-cool, visual medium. (I know, please don’t judge – but...
View ArticleTaking the Red Carpet Social – Creating Hype During Award Season
A shiny statue, fabulous dress and of course, amazing hair equals award season…and your salon is no exception! On the heels of the announcement of our Salon Today 200 honorees, or in conjunction with...
View ArticleStyle Sync Preview – PBA Webinar
Interested in what Style Sync has to offer? Join us on Monday for a webinar sponsored by the Professional Beauty Association on the importance of social media! Social Networking for Salons | The NEXT...
View Article#BeautyMOB Personality Series – Finding Your Salon’s Social Persona
In today’s tech savvy world there are SO many different social channels, and more are popping up every single day! It becomes overwhelming if you are trying to build your salon’s presence...
View Article#SassySocialite – Finding Your Salon’s Social Persona
The famous sales guru, Zig Ziglar once said, “lack of direction, not lack of time, is the problem.” That couldn’t be truer for social media. You don’t have to master every single social platform to be...
View ArticleStyle Sync Co-Founder Kelly Ehlers presents at ABS in Chicago March 9-11
Our Style Sync Co-Founder, Kelly Ehlers, has been asked to speak at the American Beauty Show in Chicago the weekend of March 9th-11th on this year’s All-Star Trends Panel (Woot woot! Way to go Kelly!)....
View ArticleUp-And-Coming Stylist, Kathryn Hornick Takes Her Brand Social
Meet Kathryn Hornick. She’s a young stylist – and a creative force to be reckoned with. With a little over a year in the industry under her belt (unbelievable, right!), there’s no doubt she’s well on...
View ArticleStyle Sync in Print: Salon Today’s March 2013 issue
In the March 2013 edition of Salon Today Style Sync Co-Founder and Modern Salon blogger, Kelly Ehlers, give tips to using your salon’s award-winning reputation to build viral buzz. Kelly suggests that...
View ArticleStyle Sync Takes on ABS!
It’s true – we took America’s Beauty Show by ‘social’ storm and must admit, it was quite the time! If you weren’t able to be there in person, we made it our business to check out all of the social pit...
View ArticleNick Shatarah, on Paving His Way Through Social Media
As I peruse the social spaces I love to highlight stylists who are really capitalizing by using social media to grow their personal brands….and Nick Shatarah is one of those stylists. From his blog...
View ArticleStyle Sync Co-Founder Kelly Ehlers presenting at PBA Summits
We are proud to announce that one of our Co-Founders, Kelly Ehlers, will be speaking at the PBA regional summits. Social Media and Salon Business with Kelly Ehlers, Owner of Evoke Brand Strategies...
View ArticleDecoding Social Media Hashtags
#WhatIsAHashtag? That question is one that’s often raised during the social media training sessions I conduct, and I thought it was time to break down the typographical symbol that’s making waves in...
View ArticleSocial Media: Today’s Brand Builder – Kelly Ehlers featured in PBA Progress
Let’s talk social media. In today’s socially connected society, you not only have the ability, but the need to manage your reputation both online and in real life. This applies to you if you’re an...
View Article#HashTags on Facebook, Join the Real-Time Conversation
There’s no stopping the #hashtags craze. Just this week Facebook confirmed it will officially roll out the categorization tool, allowing users to #hashtag posts and make those hashtags #clickable. For...
View ArticleSocial Media at The Studio: Wella HQ Hosted “Building Your Brand”
“If you think you don’t have a social media presence now, guess what, you do because people are talking about you and reviewing you even if you’re not paying attention.” Kelly Ehlers, President of...
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